Buienalarm is the no-nonsense rain platform
Buienalarm gives you a warning so you can avoid the rain. Now you can prepare for your outdoor adventures. No nonsense, just the information you need: in the right place at the right time. Nothing more, nothing less.In short: Buienalarm helps you stay one step ahead of the rain, so you're never surprised by a shower. The best way to stay dry!
Daily use
What are those dark clouds in the distance? Time to check Buienalarm! Buienalarm is a fixture for many Dutch people - it is impossible for them to imagine their lives without it.Advertising online on Buienalarm means access to a large and broad target audience that regularly comes into contact with the brand.
And what not many people know: there is also an international version, called Drops.
Brand personality
Hyperlocal
Daily use
Demographics
The number of visitors to Buienalarm is almost equally divided between men and women: 50/50.
Of all the brands within Infoplaza Network, age groups are most evenly distributed at Buienalarm. Not surprising: it is relevant to everyone.
Weather targeting
Perfect timing is important for a successful campaign. Targeting options are powerful tools to reach this. Of course our network offers the possibility to target at location, period of time and audience. But one of the main advantages of our network is the simplicity and power of weather targeting.
With weather targeting it is possible to target numerous weather conditions and parameters, such as temperature, UV index, weather type or for instance rain or snowfall. That makes advertising on Buienalarm really special!
Buienalarm audiences
A glimpse at a few of our audiences to target on Weeronline
Business travellers
Commuters and international travelers check Buienalarm / Drops to go to work
Sport lovers
Outdoor sports fanatics are always dependent on the weather. Buienalarm / Drops is their best friend!
Want your campaign on Buienalarm?
My colleagues and I are happy to help you with your challenges. Fill out the form below and we will get back to you as soon as possible.
Sam van den Berg
Accountmanager Digital Advertising
We will respond within one day